
Desk study, done in Photoshop

Window study, done in Photoshop

Initial mock-up helped find the correct color palette, this iteration felt a little disjointed so I adjusted the color range to incorporate the warm hue found in the framing.

The final design and color adjustments really captured their California warmth while increasing the weight of the typeface added the visual weight necessary to balance out the heavy black in the art. For digital release, done in Photoshop and Illustrator.




Desk study, done in Photoshop
Window study, done in Photoshop
Initial mock-up helped find the correct color palette, this iteration felt a little disjointed so I adjusted the color range to incorporate the warm hue found in the framing.
The final design and color adjustments really captured their California warmth while increasing the weight of the typeface added the visual weight necessary to balance out the heavy black in the art. For digital release, done in Photoshop and Illustrator.